The purpose of this design was to achieve a dominance of reflected over direct sound in home listening spaces.

Also in 1968, the company introduced the Bose 901 stereo speaker system, which used eight mid-range drivers pointing towards the wall behind the speaker, and a ninth driver towards the listener.

Bose argued that the best measure of audio quality is the listener's perception. Īfter this experience, Bose came to the conclusion that the audio system measurement techniques of the time (such as measuring distortion and frequency response) were not effective ways to evaluate the goal of natural sound reproduction. The 2201 was a failure in the market and was discontinued after three or four years. The 2201 was designed to be located in the corner of a room, using reflections off the walls to increase the apparent size of the room. It was an unusual design consisting of 22 speakers, with many of them facing away from the listener. In 1966, the Bose 2201 was the first product sold by the company. The purpose of the company was to develop speaker systems which used multiple speakers aimed at the surrounding walls to reflect the sound and replicate the sound of a concert hall. Bose's interest in speaker systems had begun in 1956 when he purchased a stereo system and was disappointed with its performance. The company was founded in Massachusetts in 1964 by Amar Bose with angel investor funding, including Amar's thesis advisor and professor, Y. Bose store at the Hong Kong International Airport

Bose sounddock serial number check